Market Research using L.I.I.A.R : NMELanguage :
The masthead on the nme magazine is bold in red and stands out even though the main cover image overlaps it. The main image is a head and shoulders shot of Alex Turner and Miles Kane they are the main focus on this front cover due to the image taking up the majority of the page and it is also the only image, the rest of the content is text. It is instantly recognisable who the models are even if you don't them as their names are actually written on them in the image on a black background which stands out and is easy to read.The house style is consistant and clean as it only uses three colours which all complement eachother (white, black and red) also the use of fonts is consistant as it uses the same font for titles and headlines and a italic font for the details of a article. Nme also uses skylines on their front covers , on the cover ive featured the skyline is red and advertises articles on The Courteeners and Franz Ferdinand.
Institution : NME magazine is published by IPC media. IPC media is a publishing company based in the UK they produce over 60 brands of magazines. This enables them to reach almost two thirds of UK women and 42% of UK men. This totals to almost 26 million UK adults.
Ideology :
Audience : NME is aimed at people who are interested indie music.The target audience of the magazine is males aged 15-30's. The average age of the audience is 25.As teenagers fall into the target audience the price cannot be really high and has to be reasonably priced , at £2.20 they have acheived this as most people will find this affordable.
Representation : NME tries to represent itself in a young way to appeal to its target audience , the magazine focuses on new , up and coming music hence the name New Musical Express (NME) , also they usually have a couple of articles about established artists in this magazine it is the rolling stones this is to appeal to the other half of their target audience.
