Market Research using L.I.I.A.R : MojoLanguage : The masthead of Mojo magazine is quite plain and gives off almost a classic feel due to the use of black and white colours aswell as a vintage font this relates to the content becuase Mojo tends to feature established bands/artists. The main image of Oasis takes up the entire width of the page and overlaps the masthead but it is still legible , Mojo's colour scheme is black , white and red. It also uses thumbnails to show other articles featured in the magazine. Mojo only uses 1 font for Titles and body text apart from the headline "oasis" which is written in a stencil font which makes it stand out.
Institution : Mojo magazine is published by Bauer media. Mojo was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Bauer Media Group is a large German publishing company based in Hamburg, which operates in 15 countries worldwide.Circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week
Ideology :
Audience : Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.
Representation : MOJO is the world's biggest UK music magazine, delivering a monthly dose of world class journalism and iconic photography. It represents a carefully crafted musical archive, providing its audience with an authentic, independent and emotional connection to the music. Classic sits comfortably with cutting edge, with quality and integrity being constant
