Market Research using L.I.I.A.R : QLanguage : The masthead of Q magazine is unuasual in a way as most masthead's take up the width of the magazine but Q's is a box in the left corner, also unlike other magazines the Q masthead/logo appears on top of the image for maximum attention were as on others the main image overlaps the the logo. The main image on this edition of Q is a picture of Liam Gallagher which takes up the whole magazine and is very striking with the lighting used also it is clever the way the other members of Beady Eye appear in the reflection on his shades this really utilises the space of the magazine by focusing on the frontman but still including the rest of the band which creates more room for article titles around the image. The text for the main image is written in red to stand out and link the image and the text.
Institution : Q magazine is published by Bauer media.Q was first published in October 1986, setting itself apart from much of the other music press with monthly production. Circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week
Ideology :
Audience : Q's audience is open minded music fans driven to continually discover new music The audience is split 75% male to 25% female aged 18 onwards to 40's
Representation : The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike.
