Market Research

L - The masthead on this college magazine is large and takes up most of the width of the page, the main picture on the cover covers the masthead which through my research this appears to be the fashion amongst most magazines. The magazine uses a consistent colour scheme with the primary colour being black the secondary’s: yellow and white, there are several fonts used on the cover but it still looks tidy and not too much as they are all sans serif.The text of the masthead is written in a yellow, bold, sans serif font. This immediately grabs the reader’s attention as yellow is an eye catching colour.


I - The ideology is to try and demonstrate that the man on the cover who is a student is enjoying life at the college studying this is shown by the books he is holding and the smile on his face.


I - The institution is the college in Jamaica.


A – College Lifestyle magazine is a magazine aimed at the students of a college in Jamaica although this magazine is of Jamaican production the magazine has a broad appeal to young people everywhere as it features things which young people can relate to for example Blackberry’s, making money and about the actual college so people know what to expect from it.I think that the magazine focuses more on the lives of students today than the actual college.


R – The college is represented in a way that makes it look like a good place to learn.